The Growth Podcast of HOG Klaus-M. – Introduction

My name is Klaus-M. Schremser and this is my personal podcast about growth successes but more about the failures and learnings of my companies and specifically about my latest SaaS company Usersnap. I’m head of growth (HOG) there. 

Usersnap is a feedback platform that helps business to collect user feedback to build better products & services. 

In this personal podcast, I want to share my learnings around growth campaigns, planning, goal setting, building a vision and values, hiring & firing a great team, and many more. My stories are real-life stories and many of them don’t have a happy end, but they always let me grow. 


GroWTF? podcast E7 – How to grow your SaaS with Content Marketing – with Thomas Peham (Storyblok)

Many startups begin with creating content on their blog. But does a consistent investment into Content Marketing pay off?

I invited my friend, and VP of Marketing of Storyblok Thomas Peham to talk about how he’s using content marketing to grow the SaaS companies he’s working for. We dive into many related topics like content distribution, external content writers, SEO, KPIs and many more. It was an exciting GroWTF? podcast episode. Worth listen.


GroWTF? podcast E6 – How to set goals using OKRs – with Lorenz Gräff (bsurance)

Where are we heading with our SaaS company? Setting and aligning on goals can be a challenging process.

I invited my friend, business-partner and serial-entrepreneur with multiple exits Lorenz Gräff to discuss how he’s using OKRs in this company bsurance (an insurtech company). We are discussing when and how OKRs (Objective-KeyResults) are useful for your company and what flaws we experienced so far.


GroWTF? podcast E5 – How to set up a B2B SaaS sales process

When should sales take over from marketing? When to hire sales people? How to structure the perfect sales demo? A lot of questions for SaaS companies. We share our experiences how we set up a SaaS sales process within our B2B SaaS company.

This time, I have my colleague and sales specialist Luka Kankaras with me and we have a conversation about our SaaS sales process.


GroWTF? podcast E4 – How to plan the growth of your B2B SaaS

Setting up a process for your growth planning can be challenging. How do you direct your resources and team to the right initiatives.

There are thousands of tactics, but which of them should you decide on? This podcast is about my experiences with setting up a growth planning process, how to align the team and how to follow your company objectives


GroWTF? podcast E3 – How to get your B2B Saas Pricing right

Pricing can be a huge leverage for your revenue if you find the right strategy for your business.

But … it’s a hard and adventureous journey to find the right parameter for your pricing. Value-based pricing seems to be a desirable strategy. Our journey, which started quite some years ago, is still ongoing. We invested a lot of time in finding the right metrics and are still working on it. Listen to what we’ve done so far.

Team building

GroWTF? podcast E2 – How to build a great team

This time, I’m talking about my 20 years of experiences on how to build a great team. I spend the last 18 months on more than 100 interviews to build a great growth team but more than that, we want to build an amazing team for our company Usersnap.

Content Marketing

GroWTF? podcast E1 – How to build a Content Lead Engine

This episode I want to talk about how we changed our content marketing approach two years ago, built a content lead engine and quintupled (5x) our product trial leads. One of the success posts, there will be learnings from failures in the next episodes (promised ;).