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Sales

GroWTF? podcast E7 – How to grow your SaaS with Content Marketing – with Thomas Peham (Storyblok)

Many startups begin with creating content on their blog. But does a consistent investment into Content Marketing pay off?

I invited my friend, and VP of Marketing of Storyblok Thomas Peham to talk about how he’s using content marketing to grow the SaaS companies he’s working for. We dive into many related topics like content distribution, external content writers, SEO, KPIs and many more. It was an exciting GroWTF? podcast episode. Worth listen.

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Sales

GroWTF? podcast E6 – How to set goals using OKRs – with Lorenz Gräff (bsurance)

Where are we heading with our SaaS company? Setting and aligning on goals can be a challenging process.

I invited my friend, business-partner and serial-entrepreneur with multiple exits Lorenz Gräff to discuss how he’s using OKRs in this company bsurance (an insurtech company). We are discussing when and how OKRs (Objective-KeyResults) are useful for your company and what flaws we experienced so far.

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Sales

GroWTF? podcast E5 – How to set up a B2B SaaS sales process

When should sales take over from marketing? When to hire sales people? How to structure the perfect sales demo? A lot of questions for SaaS companies. We share our experiences how we set up a SaaS sales process within our B2B SaaS company.

This time, I have my colleague and sales specialist Luka Kankaras with me and we have a conversation about our SaaS sales process.