Many startups begin with creating content on their blog. But does a consistent investment into Content Marketing pay off?
I invited my friend, and VP of Marketing of Storyblok Thomas Peham to talk about how he’s using content marketing to grow the SaaS companies he’s working for. We dive into many related topics like content distribution, external content writers, SEO, KPIs and many more. It was an exciting GroWTF? podcast episode. Worth listen.
Where are we heading with our SaaS company? Setting and aligning on goals can be a challenging process.
I invited my friend, business-partner and serial-entrepreneur with multiple exits Lorenz Gräff to discuss how he’s using OKRs in this company bsurance (an insurtech company). We are discussing when and how OKRs (Objective-KeyResults) are useful for your company and what flaws we experienced so far.
When should sales take over from marketing? When to hire sales people? How to structure the perfect sales demo? A lot of questions for SaaS companies. We share our experiences how we set up a SaaS sales process within our B2B SaaS company.
This time, I have my colleague and sales specialist Luka Kankaras with me and we have a conversation about our SaaS sales process.
Setting up a process for your growth planning can be challenging. How do you direct your resources and team to the right initiatives.
There are thousands of tactics, but which of them should you decide on? This podcast is about my experiences with setting up a growth planning process, how to align the team and how to follow your company objectives
Pricing can be a huge leverage for your revenue if you find the right strategy for your business.
But … it’s a hard and adventureous journey to find the right parameter for your pricing. Value-based pricing seems to be a desirable strategy. Our journey, which started quite some years ago, is still ongoing. We invested a lot of time in finding the right metrics and are still working on it. Listen to what we’ve done so far.