GroWTF? podcast E7 – How to grow your SaaS with Content Marketing – with Thomas Peham (Storyblok)

Many startups begin with creating content on their blog. But does a consistent investment into Content Marketing pay off?

I invited my friend, and VP of Marketing of Storyblok Thomas Peham to talk about how he’s using content marketing to grow the SaaS companies he’s working for. We dive into many related topics like content distribution, external content writers, SEO, KPIs and many more. It was an exciting GroWTF? podcast episode. Worth listen.

The podcast will include the following topics:

  • How he started at Usersnap and build a blog with 100,000 visitors per month
  • How he grows Storyblok (the headless API-CMS which powers the website of Coca-Cola) with many content writers and 2 blog posts per week
  • When Content Marketing pays off and when video or audio can make the race.
  • When to put your money on paid vs. organic
  • What are essential KPIs that he used when it comes to content marketing
  • What are essential tools that he used for content marketing
  • How important is the technical part (SEO)? Content length, Text/Image ratio, structure of content, backlinks
  • How important is keyword research and some tricks from a pro

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I hope you will enjoy this episode of my podcast.

Feedback If you have any kind of feedback or suggestions, just contact me on Linkedin.


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